Hello.
Welcome to my portfolio.
About Me
Anne Marie is a seasoned strategic communications and project management professional with a robust background in the private and federal sectors initiating, planning, executing, and monitoring both B2B and B2C communications campaigns and projects. Regularly awarded and recognized for her customer service and professionalism, a review of her profile will reveal a track record for winning ROI performance awards by simplifying the complex and identifying opportunities to create scalable systems.
Work I have done
Published Articles
Compelling narratives demonstrating effective writing, editing, and storytelling skills.
Podcast
Principles, methods, best practices, and lessons learned ad strategists from around the world.
Lectures
Marketing lectures for the Berklee College of Music as an Adjunct Professor of Marketing.
Case Studies
from campaigns I worked on
How Oreo animated emojis turned into sales growth
With Carat China and WeChat, Oreo allowed people to create and share Oreo emojis, which users could use to create digital images of themselves and loved ones—sparking a significant sales increase.
Launching Xbox One X|S + Exclusive Titles in 35 markets
Xbox One X brought a new era of immersive 4K gaming and 4K entertainment to gamers across the globe. With 40 percent more power than any other console in 2017. The new console launched with the largest games lineup in Xbox history.
Beyond The Obvious: The Evolution of The Post-90s in China
Mondelez China, Tencent, and Carat have released their joint research into the media habits of the post-90s in China. The collaboration was a core component of the strategic business partnership signed in 2015, and it brings together each party's unique data to deliver a new understanding of this group of consumers as they evolve from school and study into the workplace.
Reviving the Bataan Memorial Death March Marathon post-COVID-19 cancellations
Due to dwindling racer participation and sponsorship support, this historic marathon honoring Bataan Death March survivors local to New Mexico was starting to fade after two years of covid cancellations. As the region’s final survivor reached 104-years-old, a new purpose and identity to carry the race’s legacy forward was also on the horizon. Learn how I successfully met the changing environment and economic conditions and increased registrations by 50%.
Expert advice from strategists from around the world.
The Podcast.
Listen up
Interviews with communication experts to impart actionable branding and marketing insights not found anywhere else.
Testimonials
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"Anne Marie is an exceptional marketing strategist you cannot overlook. Her work is top-notch and draws upon her wealth of experience in the industry. When I hired her, I already had a clear vision for how I wanted to market my business, and during our conversations she helped me refine it by providing truly insightful ideas to take it to the next level. It was truly a joy to work her, and I look forward to working with her again in the future."
Saahir F,. Founder of Web Minute, Inc.
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"Anne Marie coached our PR Committee to launch a beautiful new website and consulted C-level executives on how to build and execute powerful marketing strategies that they still use to this day."
Andrew Hill, Rotary President of Shanghai
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"When I was going through a branding exercise for my company, Anne Marie was the perfect partner to engage - she took the complex and made it seem simple, and she created a strategic vision that inspired and impassioned."