In this 45-minute episode we will cover:

• BlackBerry’s history and downfall

• The brand’s problem statement that we tackle with my strategy

• It’s new target audience

• Consumer insights to shape and direct messaging

• Brand Imperatives: SWOT analysis

• Communication objectives to be used in advertising

• Brand propositioning support

• Creative direction for advertising

• Digital media planning strategy: the marketing mix

In this 50-minute interview, we get into:

• Creating a SWOT analysis of your brand/business 

• Finding and understanding your target audience 

• Building a powerful communications and marketing strategy 

• Knowing your brand/brand voice to craft powerful brand messaging 

In this 50-minute interview, we get into:

• Creating a SWOT analysis of your brand/business 

• Finding and understanding your target audience 

• Building a powerful communications and marketing strategy 

• Knowing your brand/brand voice to craft powerful brand messaging 

In this 35-minute interview we get into:

• How to evaluate where you are and where you want to be as a brand

• How to find your target audience even if you are just starting out a a brand

• How to listen to your target audience’s needs

• How to build a marketing strategy

In the middle of the pandemic, Queen gathered everything she’d learned over the past 5 years about business psychology, marketing, and sales and supported her husband as he turned an idea into a huge second source of income and as a result learned the formula to creating a 6-figure side hustle. She says now it’s your turn to learn from her in her brand new marketing course for entrepreneurs and small businesses.