Episode 7: Hannah Goodman at Activision Blizzard

Today I interviewed Hannah Goodman who is a branding and product manager at Activision Blizzard for Hearthstone. I am excited to have Hannah on the podcast. She has been working in branding, marketing, and advertising for the gaming industry for nine years and as a result, comes with a wealth of knowledge for those navigating these challenging topics for their businesses.

In this 35-minute episode we get into:

• How to evaluate where you are and where you want to be as a brand

• How to find your target audience even if you are just starting out a a brand

• How to listen to your target audience’s needs

• How to build a marketing strategy