Episode 10: Revitalizing BlackBerry

Written By Anne Chadima

In this episode, I sit down and pitch a full communication brief proposing how to revitalize BlackBerry as a brand to re-enter the smartphone market.

Could BlackBerry make a comeback?

In this episode, I break down how I would harness a new target audience, brand proposition, and marketing plan with key messaging to bring the OG back to the main stage.

Click ‘Play’ above to start strategizing with me!

Today, I sat down and broke down in a full communication brief how I would revitalized BlackBerry to come back to the smartphone market to dominate in a world where security is a lesson learned at the expense of the average smartphone user.

In this 45-minute episode we will cover:

  • BlackBerry’s history and downfall

  • The brand’s problem statement that we tackle with my strategy

  • It’s new target audience

  • Consumer insights to shape and direct messaging

  • Brand Imperatives: SWOT analysis

  • Communication objectives to be used in advertising

  • Brand propositioning support

  • Creative direction for advertising

  • Digital media planning strategy: the marketing mix

Anne Chadima
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Episode 9: Emily Rand