Episode 2: Tim Yew in Tokyo, Japan

Tim has been in advertising agencies for 30 years now. He started in creative agencies in Singapore where he is from and transitioned to media agencies as he grew throughout Asia. He now specializes in strategizing how Japanese companies can expand abroad and how global companies can enter the Japanese market (a very challenging task that he makes look easy).

In this 45 minute episode we dive into:

• Making content and executing ads

• Beware of the “Shiny Object Syndrome”

• Customers are drastically different from location to location

• Powerful “Universal Truths” in brand messaging

• Don’t put all your eggs in one basket for advertising spend