In this 45 minute episode we dive into:

• Business success starts with the end in mind

• Segment your target audience to understand who the decision maker is and who the decision influencers are

• Being relevant in your brand messaging and marketing content

• Why knowing your customer’s journey is so important

• Getting the most bang for your buck in you advertising investment

In this 45 minute episode we dive into:

• Making content and executing ads

• Beware of the “Shiny Object Syndrome” 

• Customers are drastically different from location to location

• Powerful “Universal Truths” in brand messaging 

• Don’t put all your eggs in one basket for advertising spend

In this 1 hour episode we dive into:
Authentic and transparent brand messaging

• Why your competitors aren’t your only competition

• A smart with your marketing strategy and budget

• B2B and B2C examples

• And SO much more